To effectively generate leads, every small business website must feature five essential pages: a Homepage with a clear value proposition, dedicated Service/Product Pages that detail client benefits, an About Us Page to build crucial trust, a Contact Us Page with multiple accessible options, and a Blog/Resources Page to establish authority and attract organic traffic. These pages form the strategic backbone necessary to convert visitors into qualified prospects.
A stress-free website launch requires rigorous pre-launch testing of content, functionality, and SEO, followed by critical post-launch steps like setting up 301 redirects and monitoring Google Analytics to ensure optimal performance from day one.
The cost of building a new website varies widely, similar to building a custom home, and depends primarily on its complexity (features and custom design). Costs are also driven by who you hire (DIY, freelancer, or agency) and the essential ongoing expenses like hosting, maintenance, and marketing.
To move beyond sporadic content and unlock your social media potential, businesses must adopt a strategic posting approach that is intentional and goal-oriented. This involves knowing your audience, planning a consistent content calendar, optimizing posting times, and using analytics to refine engagement.
